Why We May Be Thinking About Chatbots All Wrong
Chatbots have human names and can talk to consumers just like a friend, but are businesses putting too much emphasis on flashy algorithms?
The Content Strategist
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Facebook Don’ts, Social’s Analytical Edge, Geospatial Meets Digital
Social media positions customer service as the heart and soul of your organization. Don't muck it up.
Facebook’s Mobile World, Media’s Achilles Heel, LinkedIn Shout-Outs
According to Facebook, apps might be a thing of the past. The future? People, pictures, communication, and great content.
Lessons from Grindr, Facebook Sponsored Posts Work, Context Is King
This location-based hookup app for gay men has grown its community to five million users who spend an average of 90 minutes each day using the app.
How Consumers Digest Branded Content [INFOGRAPHIC]
"53 percent of Internet users are 'always' online for non-work purposes after 8 p.m.," according DKNewMedia's graphic.
How to Leverage Offline Events to Create Content
Holding and participating in offline events is a way to inspire content creation.
Nike Scores Big on Twitter
With hundreds of thousands of followers on numerous accounts, one might think that Nike has been on Twitter for longer than six months.
Twitter Loves Content-Centric Brands
Dick Costello, The CEO of Twitter announced that better brand pages are on the Twitter Horizon. This is great news for content creators, as these pages will supposedly offer more customizable organization methods. Brands will no longer rely on the social media site’s chronological display, and instead will have more control over the viewing of their tweets. He…
How To Rock Storytelling On Facebook Timeline
Copyblogger wrote a great piece the other day called 4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. Here are his 4: Using the Subscribe button, Adding a great Cover photo, Crafting your About page, and Adding activity and Life Events to your Timeline. Take a closer look on how to deliver on…