The Content Strategist
If content is king, then keywords are the proverbial queen. And by queen, we mean the one who makes all the decisions. According to FlowTown co-founder Dan Martell, the success of their blog and their business is the marriage of the two. One cannot work without the other. Content is great, but only if customers and readers…
Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy…
Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag #wakeuppic to collect photos from users first waking up, and then aggregates it on the Wake Up Pics site in a beautiful fashion. NH…
Facebook is a great way to reach customers, create relationships, and promote your brand. But many companies that jump on the bandwagon, slip right off and land on the ground. Used correctly, Facebook can provide major benefits. Here are some common mistakes that many companies make, and the ways that you can avoid them. 1.…
Congratulations! Really. You not only managed to land a job in this sour-faced economy, but you’ve managed to secure a job as a WRITER for your company blog. We writers know that to be paid by the electronic pen these days is to truly hit gold. More importantly, I’ll be sure to look your way…
