The Content Strategist
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as…
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms. But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones. Our favorite platform partnership is the Twitter-Tumblr-Content approach.…
Some of the social sharing platforms today are what we call no-brainers. They get tons of hype, receive millions of unique monthly visitors and have user growth that rivals the first few years of Facebook. However, 43% of Tumblr visits come from 2% of users and only 5% of Instagram users have uploaded more than…
While GetSatisfaction may not be directly related to the Rolling Stones’ song of similar sentiment, the two cultural entities actually have a lot in common. GetSatisfaction works with big name brands to encourage interaction, feedback and communication. And this isn’t some “useless information, supposed to fire (your) imagination” – the company offers real solutions to create…
Hey Everyone! So here at The Content Strategist, our goal is to offer easy and effective ways to reach your fans. Lately, we’ve found that many digitally savvy customers are using of experimental platforms to explore the internet. These platforms offer great ways for you to uniquely interact and share content – but they all…
Quora is an amazing tool for crowd-sourcing the answers to high quality questions – it’s like Wikipedia meets Yahoo Answers. The site is great for personal and industry related questions, but is still relatively unexplored as a marketing tool. Here are nine ways to dip your toes into this up-and-coming network. Stay on Top of…
There may be no universal rubric for assured high-traffic blog-entry word counts, but there's some quick math, strategic planning, and industry research that shows how some blogs work, when it comes to length. Have a look at what a few examples bring to light, and take away some practical advice on how to plan your next post.
Research today is the backbone for a significant portion of Internet content. Regardless of a blog’s model or standard — health breakthroughs, for example, fuel everything from high quality social commentary like Mark Bittman’s to content machines like Fit Sugar— they need new findings to keep their content current, and to root their post in…
