Facebook’s Mobile World, Media’s Achilles Heel, LinkedIn Shout-Outs

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday.

Content, Content Everywhere in Facebook’s Ideal Mobile World (AllThingsD)
According to Facebook, apps might be a thing of the past. The future? People, pictures, communication, and great content.

To that end, Facebook is designing a strategy around people, not platforms or apps. Here’s what happens when technology meets sociology – Facebook Home.

Digital Media’s Achilles Heel: Measurement (Digiday)
Transparency is the double-edged sword of online advertising – the marketplace is crowded, and metrics are everything.

If it’s data you want, it’s data you’ll get. But that’s precisely the problem, according to this article. What happens to an industry that’s constantly fixated on granular metrics? Will that worldview propel marketers forward or hold them back?

A Dozen Ways to Use the New LinkedIn Mentions (B2C)
Word on the street is that LinkedIn released a new ‘mentions’ feature. Now what?

Here’s a simple 12-step list to help you learn how to use this resource to the fullest. Everybody loves a good shout-out, so here’s how to do them right on LinkedIn.

Content-Recommendation App Trapit Grows Up (VentureBeat)
It’s an understatement to say that there’s a heck of a lot of content on the web. How do users find the best of the best?

That’s easy – personalized recommendations. Trapit is helping businesses connect with their readers through content. The platform’s core value proposition? Heightened user experience.