Twitter Loves Content-Centric Brands

Dick Costello, The CEO of Twitter  announced that better brand pages are on the Twitter Horizon.

This is great news for content creators, as these pages will supposedly offer more customizable organization methods. Brands will no longer rely on the social media site’s chronological display, and instead will have more control over the viewing of their tweets.

He also mentioned the company will continue maintaining focus on its sponsored tweets, rather than e-commerce or other less publishing-centric approaches. “We’re not a media company. We’re in the media business.”

Still not confident in your brand’s Twitter presence? Here’s how to integrate it into your content strategy, how to not overdo it, and how to increase your click-through rates!

Image courtesy of Twitter Media

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