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The Battle of Engagement: Saks Versus Barneys

The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as… 

January 24, 2012 · Lexi Lewtan