The Content Strategist
Pinterest is the virtual version of a designer’s inspiration board. It’s growing at a time when curation and cataloging is inherent to human digital behavior – now that we are finding what we love, we want to share it with others. The platform is growing – and marketers should consider integrating it into their marketing strategy…
Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag #wakeuppic to collect photos from users first waking up, and then aggregates it on the Wake Up Pics site in a beautiful fashion. NH…
Business of Fashion recently wrote a post about how commercial content is changing editorially. The publishing business model is changing and the line between advertorial and editorial is becoming further blurred. While it’s a head-scratcher for the publishing industry, from a content marketer’s perspective, the move is a natural shift in the changing dynamics of the online…
Gilt Groupe, a powerhouse fashion e-commerce site with more than 3.5 million members, grew its mens shopping destination, Gilt Man, with not just a little help from content. The site features witty commentary and helpful how-to advice for men who want to dress sharp. It’s editorial content meant to engage readers and build trust in…
5 fashion companies that are using content across platforms and re-defining what it is to be a fashion brand.
