3 Key Ways To Turn Your Blog Into a Super-Resource
The Internet is changing the way people remember things.
Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we need them, rather than memorizing said facts in the first place.
So how do you implement the right kind of stickiness on your own site? By quickly and clearly demonstrating to readers that your blog is more than a conversation – it’s a resource.
Use Tags and Keywords To Your Advantage
Keywords help readers easily orient themselves and assert a site’s relevance. From there, they can provide clear leads for the reader to find what they are looking for.
Brainpickings does an excellent job at using keywords to hook and engage readers. The site, known for its quirky collection of creative intellectual pursuits, uses an “explore” sidebar to give readers a taste of its contents. This not only lets the reader know what is important, but it helps map what they may expect in the future.
Make Your Archives Accessible
By offering a clear and useful way to see old posts, a blog becomes a much deeper experience than its latest article. Therefore, a blog should make their content searchable in every way imaginable.
NowManifest, a style blog collective that hosts bloggers like Bryan Boy and Fashion Toast, does a great job maximizing its resources this way. The site’s posts aren’t time sensitive, so opening them up means more entertainment for their readers. Intrigued wanderers suddenly have hours of images, blurbs, and inspiration to digest – at no additional pain to the content creators.
Embed Your Juiciest Stuff
Give your reader maximal opportunities to interact with your best content by putting it on your homepage – even if your main site isn’t a blog. This gives users a taste of what you are, and will be offering, in terms of content.
A great example of this is Open Culture’s list of essentials. Their lists don’t overload readers, but excite them with a preview of their powerful insides. This way, a reader might have found the site for free online courses, but may come back for free textbooks.
Help your reader find what they need, while showing them your best stuff. Hopefully, they’ll leave with a good first impression of your site, but more importantly, a lasting memory of its contents.