Content Marketing

Five Golden Rules, Our Way

The Next Web dipped its toes into the world of Content Marketing this week. They claim there are five golden rules to nailing the art.   Here are their five rules, with links from the Content Strategist on how to implement them! Transparency Go The Distance A Two Way Street It’s Not All About You… 

January 12, 2012 · Lexi Lewtan

5 Tools for Hassle-free Content Distribution

Our own Shane Snow wrote a great piece for Mashable explaining key ways of expanding your distribution throughout the web, using turnkey tools like Outbrain and Zemanta. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better… 

January 12, 2012 · Lexi Lewtan

Cross Platform Analysis

Our latest post shows you how to integrate cohesive platforms to build a digital strategy. But what’s a cross-platform approach without equivalent metrics? Search Engine Watch has a great piece today on cross channel analytics thats worth checking out.  Also here are some basics for measuring ROI on your content.

January 11, 2012 · Lexi Lewtan

Web Economy Bullsh*t Generator

This is hilarious! Sound like an Internet guru with the Web Economy Bullsh*t Generator. At the push of a button, the generator randomly pulls three words from a list of Web-related technical terms,  mixes them together,  and voilà! Out pops a phrase that makes no sense, but sounds very official. Social Times goes on to show you how… 

January 11, 2012 · Lexi Lewtan

It’s All About The Details: Thank You Pages

Trying to optimize your “Thank You” page for conversions? “The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails.” – Hubspot’s How To Create Conversion-Optimized ‘Thank You’ Pages  

January 10, 2012 · Lexi Lewtan

How Much Does Facebook Marketing Cost? [INFOGRAPHIC]

In the infographic below, Flowtown examines the who, how and how much of Facebook marketing.

January 10, 2012 · Lexi Lewtan

The Pinterest Update

Whole Foods, Real Simple, West Elm and other creative companies were just labeled the top brands on Pinterest by Mashable. Their qualifications included the following:   Pinning from various sources rather than one specific site. Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest… 

January 10, 2012 · Lexi Lewtan

Why consumer engagement is so hard

Bob Fetter, the senior vice president at Pluris Marketing, about why consumer engagement is so hard. Read his insightful response at Ad Age here. Our marketing databases have become glorified list engines.

January 9, 2012 · Lexi Lewtan

A Webinar In Action

The Content Marketing Institute ran a great piece on how to run a live webinar.  For a period of eight weeks, we promoted an educational webinar about the latest best practices for online lead generation. The promotions began with a targeted email campaign, a press release, and various announcements on social sites. As the event… 

January 9, 2012 · Lexi Lewtan