The Content Strategist
Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
Did you know that Victoria’s Secret, Adidas Originals, Victoria’s Secret Pink, Walmart and Burberry are the retailers with the biggest Facebook presences? Infographic courtesy of Hubspot’s Inbound Marketing Blog
Check out this hilarious, but oh-so true list of out-worn digital phrases from The Next Web. “It’s all about the conversation…” – 5 things about social media you need to stop saying in 2012
Check out this interview with Liz Heron, New York Times social media editor, about all things digital, including her thoughts on “hashtag science.” 4 Questions With Liz Heron, The New York Times Social Media Editor
Some time around the turn of the millennium, media-savvy companies and organizations realized they needed to reach customers in an increasingly online world and that strategies would need to be, well, different. In 2000 Ann Handley, of MarketingProfs, turned her attention to the evolving nature of this kind job, writing about what any online publisher should…
Check out this post where Search Engine Watch laid out 10 ways rehashed, boring content just doesn’t cut in on Google Search anymore. Some highlights – “However well your site performs in search engine results, at some point it needs to sell your product or service to a real person. With bounce rate looking to…
Curation, curation, curation. What’s the deal? Paid Content wrote a great piece about the amazing curation tools for online content, and how they plan to make money. They’re all built on the same idea: a self-organized community of thousands people (see graph below) who pick up articles they like and put them on Twitter (and…
Did you know that around 60% of the time people are seeking out information on a blog, they can’t navigate the website right and therefore can’t find it? Scary, we know. Mashable ran a really great how-to guide on creating a clear, effective navigation bar for your site. A couple great tips included: action links on the…
Editor’s note: We’re trying something new with our Friday roundups. Instead of links to the week’s top news, we’ll be posting what we call Toolboxes – a handful of resources on a theme – every week. Check out our Tumblr feed for ongoing industry news curation, every day of the week. This week, we break down…
Do you use LinkedIn Answers? Well, maybe you should. Hubspot recently ran a post highlighting the best ways to use Linkedin Answers. Apparently, the platform is a great point of interaction; “While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound…
