Content Marketing

What’s Different About Twitter

Wondering about Twitter’s new look? Mashable ran a great piece on Twitter’s new look and features update yesterday.  Here’s what changed the most: Home: This is your old news feed, only better.  Connect: This is where all your @replies and mentions will be.  Discover: Besides trending topics and hashtags, this will identify stories and trends based on your… 

December 9, 2011 · Lexi Lewtan

Do You Use Prose?

According to Copyblogger, the Prose Theme for WordPress has become the favorite for many large scale publishers online. Thousands of publishers love it because of the extensive level of control. But a new update will allow users even more great features, like the ability to Customize virtually every element of your site Even more detailed control of your Genesis framework… 

December 8, 2011 · Lexi Lewtan

Brands Barking At Consumers Is Officially “Out”

According to PostAdvertising, 2011 was the year that consumers regained a voice in corporate marketing and branding decisions. Apparently, big companies like Dominoes, LL Bean and Ford made big changes in reaction to passionate customer feedback.  Their results for 2012: Out: brands barking at consumers. In: consumers taking control. Do you agree? Or do you think things… 

December 8, 2011 · Lexi Lewtan

Turn Your Early Adopters Into Big Time Ambassadors

Some of the social sharing platforms today are what we call no-brainers. They get tons of hype, receive millions of  unique monthly visitors and have user growth that rivals the first few years of Facebook. However, 43% of Tumblr visits come from 2% of users and only 5% of Instagram users have uploaded more than… 

December 7, 2011 · Reb Carlson

How The Blaze Pulls Hundreds Of Thousands Of Reader Interactions

According to Poynter, The Blaze is getting some spicy reader responses – but they aren’t comments.  They’ve embedded a social polling tool that grows as a community engages with it called Urtak.  The embedded widget  lets readers ask each other questions, which helps increase user interaction self tailor as it grows. So while the same story received 264 comments, Urtak helped them… 

December 7, 2011 · Lexi Lewtan

The Secret Life Of A Community Manager

This week we took a good look at the content strategy behind Get Satisfaction, a social strategy company that works with big name brands to encourage interaction, feedback and communication. While researching, we came across an awesome infographic they made highlighting just what makes a community manager tick. 

December 6, 2011 · Lexi Lewtan

Feeling A Little Lost In Your Analytics?

Hey Everyone –  Feeling A Little Lost In Your Analytics? Here’s A Quick Analytics Refresher. Make Sure You Are Measuring The Right Things, Like ROI and Engagement.  Implement a Few Useful Tools To Help You Better Gage What’s Going On. But Stay Updated With New Features, So You Don’t Accidentally End Up Paying For Them… 

December 5, 2011 · Lexi Lewtan

10 Best Ways To Push Your Content To the Top of Google News

Splinternet has a great blog post on how to rise to the top of Google News. Granted, SEO isn’t always the best metric for top-notch content, but we thought they did a good job of staying anti-spammy! A couple we found interesting: Category authority  Domain authority – lots of quality inbound links First to publish… 

December 5, 2011 · Lexi Lewtan

What Are Content Farms Paying Writers In 2011?

Here's a post that breaks out some pay rates for well known online markets, and also some of the dynamics at work in the profession. It's a starter's tool for those who are thinking about what it means to write for the Web.

December 5, 2011 · James O'Brien