Content Marketing

Five Experimental Content Marketing Platforms You Need To Be Using

Hey Everyone! So here at The Content Strategist, our goal is to offer easy and effective ways to reach your fans. Lately, we’ve found that many digitally savvy customers are using of experimental platforms to explore the internet. These platforms offer great ways for you to  uniquely interact and share content – but they all… 

December 2, 2011 · Lexi Lewtan

The Forbes.com Approach To Bloggers Uses Contributor System

Forbes pays certain contributors a fee every month, and requires that contributors write a certain number of posts each month and interact with the audience in comments. “It keeps me in journalism working for a major, well-read brand. I average over 240,000 visitors a month. I probably have more people reading me here than I… 

December 2, 2011 · Lexi Lewtan

Why Hearst Now Has 1 Million Paying Digital Subscibers

Hearst Corp, is expecting to have 1 million paying digital subscribers by the end of 2012. How do they do it? Hearst does not offer print subscribers free access to the digital editions of its magazines. They did however, just add blogger collectives to Redbook and of a few of their other publications.  Is this the… 

December 1, 2011 · Lexi Lewtan

Nine Ways To Reach Important Readers Using Quora

Quora is an amazing tool for crowd-sourcing the answers to high quality questions – it’s like Wikipedia meets Yahoo Answers. The site is great for personal and industry related questions, but is still relatively unexplored as a marketing tool. Here are nine ways to dip your toes into this up-and-coming network. Stay on Top of… 

December 1, 2011 · Lexi Lewtan

Media Diets: Decoded – Helpful Tricks To Steal From Industry Leaders

How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,… 

November 29, 2011 · Lexi Lewtan

Awesome Content About Content, Week of 11/21

Hey Everyone!  If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of  things we’ve noticed over the past week.  How to Jack The News For Marketing Buzz –  ”If you are… 

November 21, 2011 · Lexi Lewtan

Hubspot: How to Jack The News For Marketing Buzz

So Hubspot posed an interesting task for content marketers on their blog yesterday –  “Newsjack” – or help crowdsource the original content journalists need with your brand (not in a promotional stance, but with your context). You will be rewarded, the claim, in stellar public exposure.   ”If you are clever enough to react to breaking news very quickly,… 

November 17, 2011 · Lexi Lewtan

Woah… Brands Are Using Music Streaming Platforms for Non-Traditional Branding Opportunities

Brands are starting to use music platforms like Spotify and Rdio for creative branding and ad opportunities, according to Post Advertising. It should be on any experimental brand’s mind, they declare – because “every popular music app has experienced an explosion in new sign ups,” and “Facebook made recording, tracking and sharing listening habits simple… 

November 16, 2011 · Lexi Lewtan

Google Has Upped Its Standards – Here’s How To Make Sure Your Content Is What It’s Looking For

So Google’s newest algorithmic changes actually reward content writers who are continually providing fresh, high quality content. High fives all around! The Content Marketing Institute wrote a great list of how to make sure your work maintains these new standards. The list includes some really solid tips, including: Organize your inspiration Add spontaneity to your… 

November 16, 2011 · Lexi Lewtan