Content Marketing

The Forbes.com Approach To Bloggers Uses Contributor System

Forbes pays certain contributors a fee every month, and requires that contributors write a certain number of posts each month and interact with the audience in comments.

“It keeps me in journalism working for a major, well-read brand. I average over 240,000 visitors a month. I probably have more people reading me here than I did at Dow Jones and the Journal. … It allows me to make okay money working part time.”

– Ken Rapoza, in the The Poynter Institute’s coverage of Forbes.com’s Contributor System.

It’s definitely an interesting approach that expands their network. Thoughts?

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