Content Marketing

How Will Siri Affect Search Marketing?

So Search Engine Watch asked an interesting question today – how is Siri affecting the latest on search and the way your content is found?  Some of their thoughts –  If a user includes “where”, give them the local results. If “how” is included, leverage some of your educational content that has most likely been… 

November 15, 2011 · Lexi Lewtan

Do Short Term Incentives Lead to Long Term Engagement?

According to a recent Poynter article, A TV news team in Connecticut is running a contest this month on its Facebook page, where visitors who click the page’s “like” button can enter a drawing to win a new Nissan Maxima. This is becoming common practice for bigger brands, they explain.  But does this kind of like-gating gimmick actually… 

November 15, 2011 · Lexi Lewtan

Some Interesting Facts Content Marketers Should Know About Tumblr

Do you use a Tumblr in addition to your regular content? Here are some facts about the social blogging platform: 67% of its users are actually between the ages of 18-49 (not just hyper-agressive 14 year olds!) 42% of original posts are photos 900% growth globally over the last year And a couple resources: How… 

November 14, 2011 · Lexi Lewtan

Awesome Content About Content, Week of 11/14

Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook? Learn about More Cool Ways to Explore Instagram for Your Brand and Use Quora, Instagram, and YouTube To Maximize Content Marketing

November 14, 2011 · Lexi Lewtan

Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook?

Did you know that in 2011, news organizations with rapidly growing Twitter followings actually sent less tweets than their competitors? This brings up a few pressing questions: Will tweeting too much get you less followers? Is direct conversation your best bet, like Fox News’ strategy?  What the heck is the difference between engagement and social media optimization anyway?… 

November 14, 2011 · Lexi Lewtan

Use Tidal To Get Your Blog Posts Syndicated

Hey Everyone! Tidal puts content from independent blogs onto large publisher websites, trading content for exposure.  This is a great opportunity if you are: looking to play with your mix of original content and curated content.  Looking to amp your post’s exposure on a bunch of bigger sites Find similar sites like yours to potentially build… 

November 11, 2011 · Lexi Lewtan

…But What About SEO?

Over here at The Content Strategist, we’ve been so focused on the power of of successful content marketing and social media that we hardly cover anything about the original internet marketer’s metric – SEO!  Here’s Mashable’s list of 6 Best Practices for Modern SEO A look at understanding when Page Rank actually matters An infographic of… 

November 10, 2011 · Lexi Lewtan

Why Being Transparent With Your Content Matters, Like, A Lot

Every industry, from finance to journalism, seems to think that transparency is the “answer” to today’s biggest problems and most corrupt industries. Why? We create a lot of data these days.  According to Yuri Milner, more data was created in any 48-hour period in 2010 than had been created by all of humanity in the past… 

November 10, 2011 · Lexi Lewtan

Seth Godin: Six Questions for Analyzing a Website

Seth Godin wrote a great list delving into what we need to look at when understanding websites as a business.  Some of the questions include: What’s the cost of getting a visit?  Is there a viral co-efficient?  What’s the permission base and how is it changing?  Great for anyone working with an internet product, especially… 

November 10, 2011 · Lexi Lewtan