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Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook?

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · November 14, 2011

Did you know that in 2011, news organizations with rapidly growing Twitter followings actually sent less tweets than their competitors? This brings up a few pressing questions:

Will tweeting too much get you less followers?
Is direct conversation your best bet, like Fox News’ strategy?
What the heck is the difference between engagement and social media optimization anyway?

Plus here are the results from the Pew Study:

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Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.