Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook?
Did you know that in 2011, news organizations with rapidly growing Twitter followings actually sent less tweets than their competitors? This brings up a few pressing questions:
- Will tweeting too much get you less followers?
- Is direct conversation your best bet, like Fox News’ strategy?
- What the heck is the difference between engagement and social media optimization anyway?
Plus here are the results from the Pew Study: