How Will Siri Affect Search Marketing?

So Search Engine Watch asked an interesting question today – how is Siri affecting the latest on search and the way your content is found? 

Some of their thoughts – 

• If a user includes “where”, give them the local results. If “how” is included, leverage some of your educational content that has most likely been created as an organic search effort. 
• Using these queries to become a consumer advocate can be a powerful tool. If paying for these keywords given the lower conversion rate isn’t a good use of your investment, then add them to your negative list. 
• Mobile and desktop are different in a lot of ways, and it’s no different with the use of questions. Questions appear on mobile devices 1.5 times more often than desktops.

Interesting. Thoughts?