How Will Siri Affect Search Marketing?

By Lexi Lewtan

So Search Engine Watch asked an interesting question today – how is Siri affecting the latest on search and the way your content is found?

Some of their thoughts –

If a user includes “where”, give them the local results. If “how” is included, leverage some of your educational content that has most likely been created as an organic search effort.
Using these queries to become a consumer advocate can be a powerful tool. If paying for these keywords given the lower conversion rate isn’t a good use of your investment, then add them to your negative list.
Mobile and desktop are different in a lot of ways, and it’s no different with the use of questions. Questions appear on mobile devices 1.5 times more often than desktops.

Interesting. Thoughts?