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Hearst Corp, is expecting to have 1 million paying digital subscribers by the end of 2012.
How do they do it?
Hearst does not offer print subscribers free access to the digital editions of its magazines. They did however, just add blogger collectives to Redbook and of a few of their other publications.
Is this the right move? Online editorial still has no right answer. But do you think magazines are better off taking the NYMag approach – and sacrifice the potential loss of digital readers for their overall digital identity?