Content Marketing

Brands Barking At Consumers Is Officially “Out”

According to PostAdvertising, 2011 was the year that consumers regained a voice in corporate marketing and branding decisions. Apparently, big companies like Dominoes, LL Bean and Ford made big changes in reaction to passionate customer feedback. 

Their results for 2012:

Out: brands barking at consumers.

In: consumers taking control.

Do you agree? Or do you think things will head towards higher quality branding with less customer interaction?

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