Brands Barking At Consumers Is Officially “Out”
According to PostAdvertising, 2011 was the year that consumers regained a voice in corporate marketing and branding decisions. Apparently, big companies like Dominoes, LL Bean and Ford made big changes in reaction to passionate customer feedback.
Their results for 2012:
Out: brands barking at consumers.
In: consumers taking control.
Do you agree? Or do you think things will head towards higher quality branding with less customer interaction?