Content Marketing

How The Blaze Pulls Hundreds Of Thousands Of Reader Interactions

According to Poynter, The Blaze is getting some spicy reader responses – but they aren’t comments. 

They’ve embedded a social polling tool that grows as a community engages with it called Urtak. 

The embedded widget  lets readers ask each other questions, which helps increase user interaction self tailor as it grows. So while the same story received 264 comments, Urtak helped them rack in hundreds of thousands of “yes-no-don’t care” answers.

We use Urtaks on The Content Strategist, and they offer really interesting feedback

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