How The Blaze Pulls Hundreds Of Thousands Of Reader Interactions
According to Poynter, The Blaze is getting some spicy reader responses – but they aren’t comments.
They’ve embedded a social polling tool that grows as a community engages with it called Urtak.
The embedded widget lets readers ask each other questions, which helps increase user interaction self tailor as it grows. So while the same story received 264 comments, Urtak helped them rack in hundreds of thousands of “yes-no-don’t care” answers.