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· 1 min read

What’s The Deal With All This Curation?

Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · December 13, 2011

Curation, curation, curation. What’s the deal?

Paid Content wrote a great piece about the amazing curation tools for online content, and how they plan to make money.

They’re all built on the same idea: a self-organized community of thousands people (see graph below) who pick up articles they like and put them on Twitter (and also on Facebook and Tumblr); the feeds are then re-aggregated and curated by the sites’ editors.

Then two questions arise :
– Does this model benefit publishers ?
– What kind of business models can the aggregators hope for ?

Longreads’ business future lies more in a membership system than in anything else — maybe some sponsorship, Armstrong acknowledges. The contents Longreads promotes through its links addresses a solvent audience, one that knows great journalism comes with a price and so do good tools to mine it.

High quality writing gets read. Period.

Contently writers have the credentials your compliance team asks about.

CFAs, MDs, JDs and FINRA-registered reviewers, with a managing editor on every piece. Tell us your vertical and we will show you what that looks like for your program.

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Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.