What’s The Deal With All This Curation?
Curation, curation, curation. What’s the deal?
Paid Content wrote a great piece about the amazing curation tools for online content, and how they plan to make money.
They’re all built on the same idea: a self-organized community of thousands people (see graph below) who pick up articles they like and put them on Twitter (and also on Facebook and Tumblr); the feeds are then re-aggregated and curated by the sites’ editors.
Then two questions arise :
– Does this model benefit publishers ?
– What kind of business models can the aggregators hope for ?
Longreads’ business future lies more in a membership system than in anything else — maybe some sponsorship, Armstrong acknowledges. The contents Longreads promotes through its links addresses a solvent audience, one that knows great journalism comes with a price and so do good tools to mine it.