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Why consumer engagement is so hard

Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · January 9, 2012

Bob Fetter, the senior vice president at Pluris Marketing, about why consumer engagement is so hard. Read his insightful response at Ad Age here.

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Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.

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