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Why consumer engagement is so hard

Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · January 9, 2012

Bob Fetter, the senior vice president at Pluris Marketing, about why consumer engagement is so hard. Read his insightful response at Ad Age here.

Our marketing databases have become glorified list engines.

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.

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