On Infrastructure and Credibility
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks!
Also, a quick soundbite we found interesting:
Make sure you have the necessary infrastructure to funnel leads to someone that has time to handle them with care and follow up with nurturing behavior. This means putting in the hours to organize warm leads within your database and ensure the info finds its way into appropriate email marketing lists and social networks.
Read the whole article at The Content Marketing Institute here.