Scion Revamps Its Content Strategy
Scion recently launched a sparkling new site with the help of global creative agency ATTIK. Among other functions, the site enables users to browse content relevant to the Scion community.
“Our solution is a complete visual, structural and architectural rebuild which started from scratch. The resulting site is streamlined, and a great showcase for Scion,” the brand explained in a recent press release. We agree – it is subtle, organized, and clear.
Check out a screenshot of the brand’s “Scion Lifestyle” page (pictured below), which offers lifestyle content focused around music, apps, art and racing.
On the plus side for Scion, the new site is a much lighter load, enabling content managers to quickly add, remove or change content.
Scion owners, let us know, will you use this site to browse content?