The Content Strategist
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
We dare you to find anything nerdier than a Game of Thrones-inspired marketing technology map.
In March, the brand magazine made a big comeback.
Spring may have just arrived, but winter is coming. Shutterstock is back with their riff on 'Game of Thrones'—now with a House Martell music festival.
From the Content Marketing Dictionary, to the biggest guest post fail of the year, to a map of the Content Marketing World as Westeros, here are the big stories you might have missed this week.
Brands love the idea of hijacking real-time cultural events, such as last night’s much-hyped Season 4 premiere of Game of Thrones. But that can often go … not well. That’s why it’s so refreshing when you see a timely piece of branded content that totally nails it.
Sports, schmorts. For some people, no amount of pomp, international unity or unitards can make the Olympics bearable. But some savvy brands aren't giving up on the sports-averse.
Combating misinformation isn't about "transparency," despite what dozens of social media consultants will tell you. It's about crafting a consistent brand narrative that doesn't leave audiences thirsting to fill in the gaps.
