The Content Strategist
Short-form video has taken over the world. Okay, so maybe that’s an overstatement. But if you’re a human who scrolls or swipes on the semi-regular, you’ve surely noticed the TikTokification of just about everything. And as a B2B brand, you can’t ignore this shift in how people consume and share ideas. Scroll through any feed…
B2B events can be chaotic, complicated, and expensive, but new technology is making them more effective than ever before.
We dare you to find anything nerdier than a Game of Thrones-inspired marketing technology map.
The artificial intelligence hype is real. But not everyone is buying it.
Artificial intelligence has the potential to be more disruptive than the internet. Should marketing leaders panic or celebrate?
A lot of B2B marketers shun paid Facebook distribution, but are they making a huge mistake?
Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn't have to worry.
"Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors."
An appliance company wants a blog like Vice? Not a problem.
