Marketers See Social Media as an Experiment [STUDY]
A whopping 49% of marketers view social media as an experiment, according to a recent survey.
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How Email Subscribers and Facebook Fans are Similar [INFOGRAPHIC]
Customers interact with companies they follow on Facebook similarly to how they engage with brands via email, according to a recent infographic.
Twitter Users Crave News Updates [STUDY]
In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations.
Content Strategy vs. Interface Design
There is a strong connection between content and design. Here's how the two are interrelated.
Content As a Means for Social Change
It is possible to create business models that place value above profit – and content can be key to this shift of focus, says Twitter founder Biz Stone.
Social Media’s Impact on Sales May Be Underestimated [INFOGRAPHIC]
Social media’s impact on sales may be undervalued by up to 94% when the first-click attribution model is used, according to a new infographic by Adobe.
How Explore Chicago Uses Social Media To Engage Tourists
The team behind the City of Chicago's official tourism website use social media to engage visitors.
Content Strategy Showdown: Reblog or Retweet?
Which content-sharing strategy do you think is more effective: reblogging or retweeting? In a recent post on Z-Blog, reblogging is a better approach because it offers added value for your readers while bringing your blog more credibility. They explain: “Reblogging isn’t just a potent means of secondary content promotion, it makes quoting others easier and consequently we…
Top Social Brands Spill Their Facebook Tactics
Brands need to evolve culturally,” Ad Age explains their latest trend report, in which they explored the secrets of top brands like Chapstick, Intel, and Burger King and their Facebook tactics. “When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in…