The Content Strategist
Email is an efficient and effective form of communication. It’s also very easy to ignore. That’s because most email is spam, so people are primed to hit the delete button. So how do you get people to actually read your missives? Try these 10 techniques. 1. Set Importance to High Email software lets you declare the importance…
Hey Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. How to Jack The News For Marketing Buzz – ”If you are…
You know Klout is more than just a toy when The New York Times covers it – but are you using it in interesting ways for your brand? You probably should – the site, which helps you understand your web and social media influence, has shown how to make your Tweets Last Up to 67 Times Longer. If you…
So the Content-commerce strategy is getting serious respect as of late. For good reason – 76.3 percent of the online population, will make a purchase on the web. It began with more entertainment-focused content, like Thrillist, Birchbox, and Refinery 29, whose creative voice matched well with their branded partnership deals. But Paid Content is reporting that a group…
750 million people are on Facebook. Billions of Tweets are sent every day. Fast-growing new social networks like Instagram, Tumblr, and Foursquare –not to mention social mainstays like Youtube, LinkedIn, Flickr – permeate consumers’ online lives. Now that we have so many social media channels, do businesses need blogs anymore? Absolutely, says Rick Calvert, social…
Google+, the search supergiant’s blatant Facebook competitor, has already racked up an estimated 10 million users in its first week as a limited-membership service. Content providers should definitely work Google+ into their content strategy, but be aware that Google+ is both like Facebook, and different from it, in important ways. Keep the Same Format as Facebook…
It’s been just two short months since Huffington Post was acquired by AOL, and it appears that an industry-wide shake up could be afoot. Seasoned journalists are beginning to abandon high-profile positions at well-respected media companies for opportunities that are “too amazing to turn down” at Huffington Post. So what’s driving the allure of the…
Quality is king. Freelance is the future. Anyone can be a publisher. The future of content on the web – content that gets discovered, creates value, and builds audiences – is not cheap text cranked out by content farms. It’s high quality, editorial and entertainment created by experienced journalists and passionate bloggers. The future is…
Google likes to kick hornets’ nests, but not just for fun. Every few months the search engine, which delivers billions of page views to websites every day, tweaks something that causes webmasters to uproar. Sometimes the changes adversely affect good websites; more often the complainers are the ones who have figured out how to “work”…
