What’s More Important In The Content Commerce Deal Race – Product or Circulation?

So the Content-commerce strategy is getting serious respect as of late. For good reason – 76.3 percent of the online population, will make a purchase on the web.

It began with more entertainment-focused content, like Thrillist, Birchbox, and Refinery 29, whose creative voice matched well with their branded partnership deals.

But Paid Content is reporting that a group of eight newspaper publishers, including Hearst, MediaNews Group, Gannett, and Advance Digital, have formed a site for their own daily deals efforts.

Big names were enough to knock out competition in the print days, but the web has allowed another real model – the one with premium commerce, and surrounding content – to beat this old adage.

Who do you think will win the deals race – the competitors with the most circulation, or the best products? 

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