What’s More Important In The Content Commerce Deal Race – Product or Circulation?
So the Content-commerce strategy is getting serious respect as of late. For good reason – 76.3 percent of the online population, will make a purchase on the web.
It began with more entertainment-focused content, like Thrillist, Birchbox, and Refinery 29, whose creative voice matched well with their branded partnership deals.
But Paid Content is reporting that a group of eight newspaper publishers, including Hearst, MediaNews Group, Gannett, and Advance Digital, have formed a site for their own daily deals efforts.
Big names were enough to knock out competition in the print days, but the web has allowed another real model – the one with premium commerce, and surrounding content – to beat this old adage.
Who do you think will win the deals race – the competitors with the most circulation, or the best products?
Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.