5 Ways To Use SlideShare for Killer Content Marketing
If your business is focused on content marketing, SlideShare presents the perfect opportunity to share your company's reports and presentations.
The Content Strategist
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Community Generated Content – Yay or Nay?
The Content Marketing Institute lends its thoughts on how to incorporate your community into the content production cycle.
Embedding Social Media Buttons, Made Easy
Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve…
PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…
WordPress Launches Adsense Competitor, WordAds
WordPress just launched WordAds, an opt-in ad program/alternative monetization option available exclusively to WordPress.com bloggers. “Our primary goal is to create something that rewards bloggers for their hard work and the quality of their work, and do so at a higher level than generic Adsense would, not optimize around a particular revenue share,” They explained. To qualify for…
Facebook Expanded its “Page Insights” Analytics – Are You Prepared?
Facebook expanded it’s “Page Insights” features, and Mashable wrote a great piece on the new offerings. The site chose to include new metrics that provide businesses with not only information about how people are interacting with a brand Page, but also a how their page’s content does in other parts of Facebook. At least it…
Media Diets: Decoded – Helpful Tricks To Steal From Industry Leaders
How do other people deal with the torrent of information that pours down on us all? Do they have some secret? This is the burning question behind The Atlantic’s Media Diets — first person looks into the content consumption of writers, media industry veterans, and thought leaders of note. Some are straight-edged New York Times addicts,…
Case Study: How Photographers Integrate Their Content Into Clients’ Social Graph, And What To Learn
According to Nieman Journalism Lab, Social Marketing is changing internet business models for the better. “When your customers are your advertisers,” they explain, “a hobby can become a sustainable business.” This was the case for Craig Finlay’s Wedding Photography business; Every person at the wedding inadvertently promoted Finlay’s brand by adding his content to their social graph. Photos…
Mobile Commerce, Meet Mobile Marketing!
According to the folks at Adage, mobile commerce is where it’s at this holiday season. PayPal conducted a national study with Ipsos – and found that 46% planned to make holiday purchases with a mobile device this year. They lay out some key strategies for mobile marketing that will successfully snag these shoppers, including Optimizing Your Site…