Facebook Expanded its “Page Insights” Analytics – Are You Prepared?
Lexi Lewtan
Facebook expanded it’s “Page Insights” features, and Mashable wrote a great piece on the new offerings.
The site chose to include new metrics that provide businesses with not only information about how people are interacting with a brand Page, but also a how their page’s content does in other parts of Facebook.
At least it seems that their analytics are designed to constantly remind business owners of what truly matters: engaging content. Check out some of our coverage on how to use Facebook for Content Strategy here.
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Lexi Lewtan
<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.