Case Study: How Photographers Integrate Their Content Into Clients’ Social Graph, And What To Learn

According to Nieman Journalism Lab, Social Marketing is changing internet business models for the better. “When your customers are your advertisers,” they explain, “a hobby can become a sustainable business.”

This was the case for Craig Finlay’s Wedding Photography business; Every person at the wedding inadvertently promoted Finlay’s brand by adding his content to their social graph.

Photos and photo blogss are always a great way to keep your audience engaged and to maintain traffic. But this tactic – making you customers part of your content – can be used creatively in other businesses besides photography.