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Case Study: How Photographers Integrate Their Content Into Clients’ Social Graph, And What To Learn

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · November 29, 2011

According to Nieman Journalism Lab, Social Marketing is changing internet business models for the better. “When your customers are your advertisers,” they explain, “a hobby can become a sustainable business.”

This was the case for Craig Finlay’s Wedding Photography business; Every person at the wedding inadvertently promoted Finlay’s brand by adding his content to their social graph.

Photos and photo blogss are always a great way to keep your audience engaged and to maintain traffic. But this tactic – making you customers part of your content – can be used creatively in other businesses besides photography.

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.