10 Free Content Marketing Resources You Need to Bookmark
Check out these content marketing courses, research, playbooks, and more to take your content to the next level in 2022.
The Content Strategist
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The 3rd Era of Social Is Coming. Are You Ready?
As the social world chases TikTok, we’re heading towards a new era of social media—and there are big implications for those of us in media and marketing.
3 Surprising Things People Want From Branded Content
Branded content is now a part of 80 percent of consumers' lives. But what they want that content to look like might surprise some marketers.
2021 Contently Report: What Buyers Want From Content Marketing
2020 put the spotlight on digital content like never before, so we asked over 1,000 buyers what they want from brands. Here's what they had to say.
How to Design a Brand Study That’s Ethical and Entertaining
When marketers distill a study into an attention-grabbing headline, they risk sacrificing academic integrity in the pursuit of clicks.
Video: How to Create Content Your Audience Actually Cares About
A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors.
Millennials Surprisingly Prefer News Articles Over Videos
People keep telling us that video is going to take over the internet, but the written word isn't going anywhere just yet.
For Brands on Facebook, What’s Not to ‘Like’? [INFOGRAPHIC]
According to a new infographic by Lab42, 87 percent of people on Facebook 'like' brands.
Content Q&A: Dana Oshiro on the Value of Expertise and Influence [INTERVIEW]
Oshiro talks with The Content Strategist about data-driven audience building at Netshelter and her insights into the future of content.