The Content Strategist
Content marketing news, analysis, tips and solutions for B2C companies.
Taylor Swift may not be a fan, but Spotify is providing plenty of value for these five brands.
Branded web series, infographics, and comics are taking off this year. Here's why.
Perrier's new campaign is ambitious, but it's a head-scratcher too.
Marketing is like dating: Sometimes you need a little serendipity in order to succeed. Here's what Tinder can teach brands about finding the right match.
Even with its paltry organic reach, I would never consider deleting our Facebook—and most other companies shouldn't either.
Lelo, a self-described purveyor of "high quality Pleasure Objects," has decided to make a movie—and no, not the kind you're thinking of.
The Daily Mail has made clear its intention to push the boundaries of what sponsored content can be.
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
