The Content Strategist
Content marketing news, analysis, tips and solutions for B2C companies.
Before you fire up your cinemagraph engines, let's hammer down what value these captivating images may bring to your brand.
Is Vessel crazy enough to take on YouTube, Netflix, Facebook, and Hulu all at once?
We talked to Steve Rubel, Edelman's Chief Content Strategist, about how agencies fit into the content 'space race,' the importance of distribution, and why content marketing may not be right for all brands.
Seriously guys: making fun of easily lampooned cultural archetypes is an important part of any content strategy.
It's about time that some of the less "x-treme" sports started getting their own special attention from brands as well.
Just by commenting on various third-party blogs for one month, Neil Patel got thousands of visitors to his own blog—and a corporate speaking engagement worth $25,000.
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
The most popular ad campaign for the most popular sports event in America isn't an over-the-top million-dollar spot made by an agency. It's made by you—the viewers.
We always preach the importance telling good stories, and, in my opinion, these are some of our best.
