Category: B2C

Content marketing news, analysis, tips and solutions for B2C companies.

The Content Marketer’s Guide to Lead Generation

B2C

The Content Marketer’s Guide to Lead Generation

By Jordan Teicher
Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

B2B

Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

By Erin Nelson
The Content Marketer’s Guide to Lead Generation

B2C

The Content Marketer’s Guide to Lead Generation

By Jordan Teicher
Marketers Are Sabotaging Their Content Programs

B2B

Marketers Are Sabotaging Their Content Programs

By Joe Lazauskas
Here’s How People Avoid Watching Pre-Roll Videos

B2C

Here’s How People Avoid Watching Pre-Roll Videos

By Craig Davis
Infographic: How Tech Has Changed Black Friday

B2C

Infographic: How Tech Has Changed Black Friday

By Amanda Walgrove
How Do Your Email Engagement Rates Stack Up Against Your Competitors?

B2C

How Do Your Email Engagement Rates Stack Up Against Your Competitors?

By Craig Davis
How Content Made Peloton the Fastest-Growing Company in New York

B2C

How Content Made Peloton the Fastest-Growing Company in New York

By Tessa Wegert
The 6 Most Important Takeaways From CMI’s Annual Study

B2B

The 6 Most Important Takeaways From CMI’s Annual Study

By Dillon Baker