Content marketing news, analysis, tips and solutions for B2C companies.
17 Content Marketing Predictions for 2015
In 2015, ad agencies may find themselves having a lot in common with the New York Jets.
The Content Strategist
B2C
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35 Content Marketing Stats You Need to Know
Content marketers are junkies for concise and compelling stats, so let's take a look at 35 stats you need to know.
The TSA and 4 Other Unexpectedly Awesome Branded Instagram Feeds
Things people generally associate with TSA: long lines at airport security, invasive pat-downs, the jingly plunk of keys and cell phones in plastic bins. Things people do not associate with TSA: amazing Instagram photos. In just four years, Instagram has taken over, with over 200 million active users as of March. Celebrities and millennials can't get enough of the instant photo-sharing app, and marketers have also been cashing in on its success, using the platform to engage mobile users in fun and exciting ways.
5 Brands That Rock Their Munchie Marketing
In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, fair trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
Instagram Video: The Love Child of YouTube, Vine, and Lil Jon
Branded web series—and serialized storytelling—isn't just for Hulu and YouTube anymore.
Whats the Difference Between B2B and B2C Content Marketing?
Businesses and consumers ultimately want the same thing, but marketers have to approach them in different ways.
Branded Content Catchup: 5 Stories You Didn’t Read While Stockpiling Groceries & Emergency Supplies for Hercules
If you live in the eastern half of the U.S., chances are that you’re currently living in the wake of a frigid winter storm. You may find yourself longing for a time when the world seemed a warmer, friendlier place; a time when publications would make best of 2013 lists and try to capture future…
B2B Content Marketing on the Rise, but Big Companies Lag Behind
From B2B to B2C to BirdBnB, content marketing was all the rage in 2013. It’s no surprise then, that a year-end study by the Content Marketing Institute and Marketing Profs revealed that content marketing was on the rise in 2013 and should increase in 2014. What’s more surprising: Large companies are lagging behind in some crucial components of content…