The Content Strategist
Content marketing news, analysis, and tips for CPG companies.
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
Earlier this year, BuzzFeed issued a stock photo challenge. This week, one brand was brave enough to accept it.
News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge.
Totino's challenged Tim and Eric to use pizza rolls in as many ways as possible. What the two did with the prompt is trippy to say the least.
How do you get hipsters to engage with branded content? Trigger their love of nostalgia and absurdity by asking them to remix the Meox Mix jingle.
Twenty-somethings love talking about horrible dating apps and funny videos we saw online. What we don't talk about is fruit water—until now.
What do you get when you combine a piece of fruit with Marvel's superhero domination? Surprisingly, the answer is a powerhouse piece of branded content.
The Instagram era has been called the age of instant nostalgia, and that effect has come to branded content with beautiful results. Today, Gatorade released a thank-you letter to Yankees fans from Derek Jeter in the form of a short video, “Made in New York ft. Derek Jeter.” Shot in black and white, it’s a…
