The Content Strategist
Content marketing news, analysis, and tips for CPG companies.
From Marshawn Lynch actually speaking to the press (sort of) to the Denny's Twitter of emojis and bae, January was a wildly entertaining month in content.
To riff on Samsung's Super Bowl ad parody, we can't wait for the New England Nationalists to take on the Seattle Ocean Birds this Sunday.
An old-school sports movie and the NFL collide with a young Jamie Foxx and a protein supplement company to create... the boldest, brashest branded content ever?
The most popular ad campaign for the most popular sports event in America isn't an over-the-top million-dollar spot made by an agency. It's made by you—the viewers.
It's your first week back in the office. You're stressed. Your inbox is flooded. What you need is some "branded dogtent," courtesy of Dogswell.
Millennials are good at discerning when brands are inauthentic and disingenuine. One way to strike a chord with them? Old-fashioned zines, as Nike and Red Bull demonstrate.
The major trend of 2015 will be brands telling bigger, better stories faster than they have before. Some call it "real-time marketing"—I prefer to think of it as brands simply learning how to act like media companies. Within the first 24 hours of 2015, Fisher-Price set the bar pretty darn high.
For those waiting impatiently for the next album from Kendrick Lamar, he and Reebok have teamed up to hold the music world over with an inspiring video ode to his hometown, Compton, California.
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
