The Content Strategist
Content marketing news, analysis, and tips for CPG companies.
Thanks to the Internet of Things, marketing is about to get a lot more personal.
Now brewing at Starbucks: content, and lots of it.
Perrier's new campaign is ambitious, but it's a head-scratcher too.
The bourbon brand has made a smooth transition into the digital age, embracing the new ethos of content marketing and social media wholeheartedly.
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
Seriously guys: making fun of easily lampooned cultural archetypes is an important part of any content strategy.
Valentine's Day is fast upon us, which means two things are at the top of Americans' minds right now: love and commerce.
It's about time that some of the less "x-treme" sports started getting their own special attention from brands as well.
