The Content Strategist
Content marketing news, analysis, and tips for CPG companies.
They created the most viral animated videos of all time; then, they launched the major web series “Farmed and Dangerous." Now, Chipotle is doing the impossible: bridging the gap between America’s finest contemporary writers and burritos.
A few companies have managed to create chug-worthy beer brand marketing that’ll get you buzzed (or buzzing) without stepping over the line.
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
Has anyone else noticed how Social Media Week has quickly become Content Week? Like the Napoleon of marketing buzzwords, content is consuming every other discipline. All the more reason for you to be up on the latest trends.
When visiting your favorite news site, have you ever been a little saddened to find crime stories and political coverage crowding out the videos of talking dogs? It’s okay. You can admit it. At least 2 million others feel the same way. That’s how many people are now visiting BarkPost, the content arm of canine-focused…
When a toilet paper company contacted Gawker to ask about paying to promote an existing editorial rant about the ridiculousness of "butt wipes," it may have helped solidify a new standard in content marketing.
Attempting to lift a decades-old brand into the digital age isn't easy, as seltzer brand Vintage is finding out as it develops an online content strategy as part of a brand overhaul.
