The Content Strategist
Content marketing news, analysis, and tips for CPG companies.
According to Google, 76 percent of Gen C makes YouTube their first stop for online videos. Sixty-one percent take action after watching a branded video, and half buy brands that support causes they believe in.This presents huge stakes for CPG brands. Here are a few recent campaigns that show how they're buying in.
By putting money behind experimentation and focusing on interactive, content-rich platforms, L’Oréal has begun to define itself as an approachable brand rather than a distant cosmetic giant.
Things people generally associate with TSA: long lines at airport security, invasive pat-downs, the jingly plunk of keys and cell phones in plastic bins. Things people do not associate with TSA: amazing Instagram photos. In just four years, Instagram has taken over, with over 200 million active users as of March. Celebrities and millennials can't get enough of the instant photo-sharing app, and marketers have also been cashing in on its success, using the platform to engage mobile users in fun and exciting ways.
In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, fair trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
Branded web series—and serialized storytelling—isn't just for Hulu and YouTube anymore.
Earlier this year, brands jumped on Sheryl Sandberg's #BanBossy campaign to empower young women. Now, there's a new hashtag in town: #LikeAGirl.
Companies invest a great deal of time and effort into shaping not only what their products look and feel like, but also the nuances of their brand story and how it aligns with modern social issues and values. After pumping all those resources into marketing, however, it’s not an easy thing for companies to admit defeat, scrap their work, and try something completely new. Still, sometimes it's necessary in order for brands to win back their audience or even appeal to new demographics. Here are four brands that did just that.
Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to “A picture is worth 1,000 conversions.”
Today, Instagraming food is nearly as common as saying grace, and it soon may come with some content intervention. That's because we're approaching a day when brands can detect what you're eating via search and social media data and serve targeted content to go along with your meal.
