The Content Strategist
Did you know Jan. 23, 2012 is the third annual Community Manager Appreciation Day? The Team at 10,000 Words came up some great celebration tips, but we have a better one – Give them a nomination for Best Community Manager in our Contently Awards! Seriously, just tweet your nomination for #bestcommunitymanager to #contentlyawards and give them the credit they deserve!
Last week, Google improved and blogged about their newest Page Layout Algorithm. In the post, they explained that this is just one of 500 algorithm updates in the upcoming year. Most of their rollouts lately have helped our readers – whose content is usually pretty search-engine friendly – but this one involves page layout, which is less clearly beneficial. Basically,…
These Coca Cola Content Strategy Videos have been circling around the web this month. Their VP of global advertising strategy, Jonathan Mildenhal, explains how the giant brand aims to double worldwide consumption of Coke by the year 2020 – using a content marketing strategy, of course. Coca Cola’s Content Strategy, Part One Coca Cola’s Content Strategy, Part…
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…
Researcher Nick Diakopoulos wanted to apply some science to what headlines get retweeted most. So he analyzed 5,101 @nytimes tweets that ranged from July 1 to Sept. 30. Some interesting facts to note – The most passed on tweets were on average seven characters shorter (75.8 vs. 82.8) than average. The most viral tweets “were more likely…
Contently interviews Warby Parker Social Media Manager Jen Rubio about how the company is growing its customer base and audience with its wide-reaching digital content strategy.
Search Engine Watch ran a great piece the other day on How To Stay On Top Of Your Editorial Calendars. We’re big believers in the benefits of digital content editorialcalendars as well – check out our handy guide here for a good intro – but these add-ons to stay on track! WordPress Editorial Calendar Plugin: This gives…
The Internet is changing the way people remember things. Last year, a study led at Columbia showed that instead of remembering the actual information we learn online, we remember where we learned it. Because we trust that websites are more or less permanent, we often simply plan return to sites later to find facts when we…
