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Coca Cola’s Content Marketing Secrets

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · January 20, 2012

These Coca Cola Content Strategy Videos have been circling around the web this month.

Their VP of global advertising strategy, Jonathan Mildenhal, explains how the giant brand aims to double worldwide consumption of Coke by the year 2020 – using a content marketing strategy, of course.

Coca Cola’s Content Strategy, Part One

Coca Cola’s Content Strategy, Part Two

“If you’re going to be successful around the world, you have to have fat and fertile ideas at the core,” Mildenhal explains. Check out the reactions over at HBR, Copyblogger, and CMI.

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.