Why consumer engagement is so hard
Bob Fetter, the senior vice president at Pluris Marketing, about why consumer engagement is so hard. Read his insightful response at Ad Age here. Our marketing databases have become glorified list engines.
The Content Strategist
2012
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A Webinar In Action
The Content Marketing Institute ran a great piece on how to run a live webinar. For a period of eight weeks, we promoted an educational webinar about the latest best practices for online lead generation. The promotions began with a targeted email campaign, a press release, and various announcements on social sites. As the event…
Top 5 Biggest Retailers on Facebook [INFOGRAPHIC]
Did you know that Victoria’s Secret, Adidas Originals, Victoria’s Secret Pink, Walmart and Burberry are the retailers with the biggest Facebook presences? Infographic courtesy of Hubspot’s Inbound Marketing Blog
5 Things about Social Media You Need to Stop Saying in 2012
Check out this hilarious, but oh-so true list of out-worn digital phrases from The Next Web. “It’s all about the conversation…” – 5 things about social media you need to stop saying in 2012
NYTimes’ Social Media Editor Liz Heron on “Hashtag Science”
Check out this interview with Liz Heron, New York Times social media editor, about all things digital, including her thoughts on “hashtag science.” 4 Questions With Liz Heron, The New York Times Social Media Editor
5 Food Brands With Delicious Facebook Streams
They say the way to a someone’s heart is through his stomach. But food brands are hoping to get to your heart first by engaging with you through Facebook. Everyone loves food, but to make Facebook fans feel special, some brands are serving up visual deliciousness every day. Oreo Oreo is “milk’s favorite cookie,” advertising…