The Content Strategist
Any brand with a decent digital strategy is currently interacting with readers on a couple different digital platforms. But while certain updates, like newsletters, work independently, there are other platforms that work beautifully in tandem. Instead of updating these accounts in isolation, each interaction helps grow the other ones. Our favorite platform partnership is the Twitter-Tumblr-Content approach.…
NYT Labs – Cascade from Lucas Black-Dendle on Vimeo. The New York Times R&D Lab Explores How Content is Shared via Future Journalism Project.
The Next Web dipped its toes into the world of Content Marketing this week. They claim there are five golden rules to nailing the art. Here are their five rules, with links from the Content Strategist on how to implement them! Transparency Go The Distance A Two Way Street It’s Not All About You…
Our own Shane Snow wrote a great piece for Mashable explaining key ways of expanding your distribution throughout the web, using turnkey tools like Outbrain and Zemanta. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better…
Our latest post shows you how to integrate cohesive platforms to build a digital strategy. But what’s a cross-platform approach without equivalent metrics? Search Engine Watch has a great piece today on cross channel analytics thats worth checking out. Also here are some basics for measuring ROI on your content.
This is hilarious! Sound like an Internet guru with the Web Economy Bullsh*t Generator. At the push of a button, the generator randomly pulls three words from a list of Web-related technical terms, mixes them together, and voilà! Out pops a phrase that makes no sense, but sounds very official. Social Times goes on to show you how…
Trying to optimize your “Thank You” page for conversions? “The four most important components of an effective thank-you page are: access to your offer, social media sharing links, secondary calls-to-action, and auto-response emails.” – Hubspot’s How To Create Conversion-Optimized ‘Thank You’ Pages
In the infographic below, Flowtown examines the who, how and how much of Facebook marketing.
Whole Foods, Real Simple, West Elm and other creative companies were just labeled the top brands on Pinterest by Mashable. Their qualifications included the following: Pinning from various sources rather than one specific site. Repinning from within the site to engage with others – repinning is one of the most social activities on Pinterest…
