The Content Strategist
Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve…
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…
Dan Zarrella made this great infographic on how to get the highest number of click-throughs for your tweets. Check it out below, and don’t forget to take note of some other Social Media Myths that Dan has disproven.
Copyblogger wrote a great piece the other day called 4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. Here are his 4: Using the Subscribe button, Adding a great Cover photo, Crafting your About page, and Adding activity and Life Events to your Timeline. Take a closer look on how to deliver on…
Mashable pulled together a great list of browser plugins that improve productivity. Check out a couple we thought looked useful for improving your media diet, and eventually digital strategy. 1. Social Fixer for Facebook If you are getting sick of the constant Facebook changes, Social Fixer for Facebook gives you the opportunity to customize your News Feed…
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
Launched in 2007, Red Bull Media House manages the production, collection and distribution of all of Red Bull's digital and traditional content.
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as…
If you haven’t heard, McDonalds has been dealing with a social media disaster. The company ran into trouble after using the hashtag #McDStories during a 24 hour campaign of promoted tweets. But unexpectedly, users began to tell their own horrible “stories” – often mentioning drugs and even animal cruelty. “Within an hour, we saw that it wasn’t going…
