Reacting To A Digital Disaster
If you haven’t heard, McDonalds has been dealing with a social media disaster.
The company ran into trouble after using the hashtag #McDStories during a 24 hour campaign of promoted tweets. But unexpectedly, users began to tell their own horrible “stories” – often mentioning drugs and even animal cruelty.
“Within an hour, we saw that it wasn’t going as planned,” explained social media director, Rick Wion to PaidContent. “It was negative enough that we set about a change of course.”
Whether we like it or not, letting something into the digital realm can be risky and uncontrollable. At least you can always come back to our handy Content Mistakes Handbook for fix it tips!