After Hack, Burger King Needed a Brand Publishing Response
Burger King found itself in social media crisis mode when the Burger King Twitter account was hacked.
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Target Live Tweets Fashion, Visual Storytelling Tips, NewsCred Goes Human
Target promoted its Everyday Collection with a live tweet event on Jan. 24. The collection went live via a tweet-to-runway-show.
Taco Bell Super Bowl Teaser, Quora Blogging Platform, Viral Videos
Taco Bell's latest campaign is a teaser video for its Super Bowl spot the company placed online.
Walmart Beauty Scoop, Best and Worst of 2012, Free Bologna Trips
Walmart and Conde Nast have teamed up to create BeautyScoop, an online and print magazine that includes editorial features on hair, makeup, and skin ideas.
McDonald’s # Campaign, Content Bests Banner Ads, (RED) Mobile Giving
McDonald's has put out its first TV ad that asks viewers to log onto Twitter and join in on a conversation, Mashable reports.
‘Skyfall’ Content, Turning Away from Facebook, Oprah In Search of Youth
A handfull of brands scored prominent cameos in the new James Bond movie, "Skyfall," reports TheOneCentre.com's Danielle Long.
The Importance of Being Real with Customers
Transparency, personality, and being real helps brands stand out among everything and everyone else vying for a customer's attention.
McDonald’s Tries to Make a Happy Meal of the 2012 Olympics [VIDEO]
The fast food chain aims for a spot among the winners at this summer's Olympic games with a content strategy that has raised some eyebrows.
I’m Tweetin’ It! A Look at McDonald’s Twitter Strategy
McDonald's has seen success on Twitter because it listens and responds to users and keeps in line with its "happiness" theme.