· 1 min read

The Science Behind Retweets

Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet. · January 18, 2012

Researcher Nick Diakopoulos wanted to apply some science to what headlines get retweeted most. So he analyzed 5,101 @nytimes tweets that ranged from July 1 to Sept. 30.

Some interesting facts to note –

The most passed on tweets were on average seven characters shorter (75.8 vs. 82.8) than average.
The most viral tweets “were more likely to use words relating to crime, natural hazards, sports, or politically contentious issues
Lots of verbs were a plus

Read more about the research on Poynter.

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Lexi Lewtan

<a href="http://lexilewtan.contently.com/">Lexi Lewtan</a> is a New York-based blogger. She has written for NYLON Magazine, and writes about entrepreneurship, culture, and the Internet.