The Content Strategist
From the Content Marketing Dictionary, to the biggest guest post fail of the year, to a map of the Content Marketing World as Westeros, here are the big stories you might have missed this week.
In the Hyperlocal Content Wars of 2009, two successive rounds were fired in my town of Maplewood, N.J., when Tim Armstrong’s Patch.com and the The New York Times Local both set their sights on our village, seemingly destined to dominate.
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
Fannie Mae's reputation was rocked in 2009, but now they're trying to fight back, with content marketing as part of their arsenal. Can they succeed?
There has always been a cruel truth to Benjamin Franklin's famous line, "Time is money." And for publishers driving the future of content marketing, those three words are proving more appropriate than ever.
If you want your op-ed or contributed content featured in The New York Times, Mashable, or Fast Company, read this before you reach for your pen. Are you listening, PR?
Here's what you missed in the content marketing world this week.
AdDetector, the plug-in that calls out sponsored content, is stirring a ton of debate in the media world. We caught up with leaders at The NY Times, HuffPo, the Washington Post, and more to get their take.
"11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.
